Key takeaways:

–  LA-based agency c4n2 has announced rebranding, focused on helping artists and businesses navigate the modern music and entertainment industries.

–  Agency will expand its services for musicians, with packages including Influencer Marketing, organic Spotify Playlisting, and guaranteed press placements for clients.

–  Plans have been shared for ambitious maneuvers into new sectors, including corporate markets, record labels, and start-up AI.

–  The company’s cornerstone focus on building grass-roots relationships with artists will continue.

Introduction

LA-based entertainment agency c4n2 has announced a comprehensive rebrand as it gets set to offer services to help artists and businesses navigate the challenging worlds of the 21st Century music and entertainment industries.

c4n2 was created as a means for music artists and those within the entertainment agency to effectively build their brands and market themselves to the broader world. At its heart, it was a grass-roots start-up, offering complete services to clients to help them with every aspect of their careers.

In the years since they were founded, c4n2 has helped launch the careers of literally 1000s of artists and provided support for them as they’ve grown.

The agency has delivered successful branding campaigns for artists and businesses by adopting modern marketing methods. These include building relationships with social media influencers on Tiktok, Twitter, and Twitch, where co-branding partnerships and seeding campaigns have led to explosive online growth. 

The agency has also become an industry leader in its relationship with many reputable press outlets. c4n2 offers clients an extensive network of press placements with some of the most respected outlets in the media sphere – including (but not limited to) Forbes, Rolling Stone, Billboard, Variety, and many smaller indie blogs like Dancing Astronaut and Lyrical Lemonade. These relationships are maintained because c4n2 works with quality clients whose profiles they help build up to a high standard.

Similarly, c4n2 has delivered success for clients in terms of streaming. Thanks to their relationships with streaming platforms, they have gotten artists on key Spotify Playlists, ensuring organic, niche, demographic-based listeners with 100% recoupable royalties.

Industry Leader

c4n2 has become noted throughout the music industry for its novel approach to PR and marketing. The agency works across the board, helping clients with whatever stage they are at in their careers and tailoring their approach to everyone they work with.

So, while clients will be offered the standard red-carpet events, brand endorsements, music sync licensing, distribution, and publishing deals, c4n2 provides a more grassroots, personalized service that sets them apart from other PR companies and has set them apart.

Some recent artists who have experienced significant growth by working with c4n2 include the likes of M$sha, OgCrains, to name just a few.

Rebranding

Having helped launch the careers of a range of music artists – and furthered the growth of many businesses – c4n2 announced in the summer of 2023 that it would be rebranding and moving into new markets.

As part of its rebranding, c4n2 will expand its existing services to clients, allowing them to benefit from its dominant PR and marketing agency position fully.

But c4n2 will also look towards the future as part of this rebrand. They will be venturing into areas of the music and entertainment industry where they have yet to delve, including corporate markets, record labels, and even exploring the possibility of AI by building relationships with various start-ups in Silicon Valley and Austin, TX. At the heart of all this is a commitment to help their clients anticipate what the future of the music and entertainment industries might offer them.

Speaking about the recent moves, a spokesperson for c4n2 said: “We are delighted to be announcing our agency’s rebranding, which will see us continue to grow and offer expanded services to potential clients, as well as being able to help our existing clients in new ways.

“This rebranding marks an exciting chapter for the agency. We know that the music and entertainment industries are constantly evolving, so we want our business to evolve, allowing us to anticipate every industry trend and development.

“With that in mind, we will focus on several critical areas as we advance.

“We’ll be putting much more focus into helping clients build their brands by partnering them with our significant network of influencers and micro-influencers – many of whom have between 100k-200k followers. This way, we can help clients get organic online growth across socials, where they can reach their fanbase meaningfully. As with other industry leaders, c4n2 has identified the power that sites like TikTok, Twitch, and other platforms offer artists and businesses in terms of building their bases and earning them actual revenue. With partnerships, branding opportunities, and music seeding campaigns, we can help clients get the online growth they need.

“Beyond this, our rebranding will offer music artists unparalleled access to media and press opportunities. Since its inception, the story of c4n2 has been one of building trust with many of the most respected press outlets in the US. These relationships have been sustained because press outlets know that we only work with quality clients and go out of our way to build up their brands from a grass-roots level. We offer guaranteed placements in outlets like Rolling Stone, Billboard, Forbes, and Variety. On top of that, alongside our rebranding, we’re proud to have just landed a massive partnership with PAPER MAG, a cornerstone of modern culture. We’re excited to get clients the press attention they need to build commanding reputations.

“Finally, we have plotted new developments for c4n2, which will see the agency moving into corporate marketing, record labels, and even start-up AI. While more details about these developments will be forthcoming soon, this move forms part of our broader c4n2 strategy of anticipating all the latest developments in the modern-day marketplace.

“We’re excited for our clients to join us on this journey.”

@c4n2agency

Media Contact
Company Name: C4n2
Contact Person: Alex Ahmadi
Email: Send Email
Phone: (424) 303-1101
Country: United States
Website: https://c4n2.com